Quality and Service

While quality has become a strategic concept by the enterprises, it has become one of the main factors determining the preferences by the consumers.

When approached in the traditional sense, the concept of quality is considered as conformity to standards or conformity to functions. Today, however, the concept of quality has gained new dimensions that cannot fit into these definitions. Today, the concept of quality has been removed from the confusion of everyday conversations, removed from the narrow definition patterns and placed in a flexible and dynamic frame.

This flexibility and multidimensionality of quality have led to numerous definitions of quality and lack of understanding on a common definition. Let’s look at a few of the definitions about quality;

• Quality is the level of satisfaction and satisfaction of the customer regarding the goods or services.
• Quality is what the customer wants.
• Quality is the ability of goods or services to meet customer expectations and requirements.
• Quality is the creation of perfect product.
• Quality is the realization of the performances of the people.
• Quality is the elimination of all kinds of errors.
• Quality is in compliance with the desired specifications.
• Quality is compliance with standards.
• Quality is the value of the customer’s money.
• Quality is time-appropriate.

In the most general sense of quality, as a result, “satisfaction of customer requests, improvement of operational performance, reduction of costs etc. is a strategic management tool used for purposes” can be defined as.